EXECUTIVE SUMMARY
Deligo Technologies worked with Total Plastics, Inc., a leader in plastic distribution and custom fabrication, to create a web-site that its
customers could use on their own to determine what products they need, build them in one easy step and immediately place an order online.
CHALLENGE
The biggest challenge was not only to
get the entire catalog online, but to
do so in a straightforward, intuitive fashion. A variety of products,
manufacturers and value-added support had to be incorporated into
TPI's website. TPI offers its customers a distinct advantage in
matching parts and products to very specific plastics tooling and
fabrication needs and the site would not be complete unless it
could effectively communicate the product line, and help the site's
users identify which product was best for each possible application.
RESULTS
Deligo Technologies helped TPI recognize
that the Product Configurator was not only an
edge over the competition, but also
a strong reason for its customers to
use the site to do business. Deligo
Technologies recognized
the challenge of building customer trust
over the Web, and tackled that challenge
by making the configurator very easy to use and full of the content
customers would normally have to get from spec sheets or engineers.
Deligo Technologies created customized
customer catalogs and private "portals"
for the site's frequent
users, making the TPI site a truly personalized
experience. When finished, customers
were able to complete financial transactions online, adding more
convenience.
The Product Configurator put TPI far ahead of its competitors and it reinforces the message that they make doing business easy.
WHAT THE CLIENT SAID
"Deligo Technologies is very responsive; they are forward thinking,
and a pleasure to work with. TPI became a leader in plastic distribution
and custom fabrication by focusing on one thing: meeting customers'
needs with the strongest distribution and sales channels possible.
The Deligo team understands that focus. They will take us to the
next level with better Web tools, and we trust them to empower our
distribution channels, inside and outside sales force, employees
and customers even more"
Click here to read the complete Total Plastics success story.
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